About the brand
Imagenius are a Greek company that provides online content played on TV screens in waiting areas of businesses, from banks to gyms and clinics. Their content is of a wide range, including science, history, art, technology, construction, space, nature etc. Their goal is to bring people together and allow them to feel more relaxed in specific environments.
The Challenge
Imagenius reached out to me for help with creating their brand. They lacked a brand strategy and any visual assets. We needed to create a logo and a brand guide translated from English to Greek, and develop their core values and tone of voice.
The Solution
I started my work by listening to Imagenius' founders, and immersing myself in their world of broadcasting. Through a series of interactive and iterative processes, the brand took shape, and we had the values, mission, messaging, and a good translator.
The Outcome
Imagenius had a baseline for their brand voice in two languages, and a visual identity that stood out from their competitors. With a design that can adapt as quickly as the product, the team is now able to focus primarily on product delivery and business development, and begin their journey into the world of broadcasting.
